I think that’s why we’re going to have a pretty successful future, because we’re able to capitalize on that. “For us, there’s there’s no reason why someone wouldn’t want to wear a pair of ISlides because instead of trying to promote a brand that they’re not that affiliated with, they can promote something that’s really close to them with our customization options. Then we just plan on growing our partnerships. “I think our product kind of leads really well into that world of licensing. “We’re definitely going to be increasing our licensing portfolio,” Kittredge added. READ MORE: Whistle Sports Look to Long-Form Content for More Opportunities “I love the quality of their slides and the message of self-expression behind them.”Īs far as what’s next for the company, Kittredge has no plans of slowing down and will likely continue partnering with more great brands and personalities in the future. What a lot of people miss is that he used to make his own beats, and that's how he got famous initially. But all in all, I think DJ Khaled is a cool and likable guy. “I’ve always admired the creativity and hustle of the ISlide team,” said Turner. There seems to be a whole lot of hate for DJ Khaled and people are saying he 'does nothing then slaps his name on somebody else's hard work'. He’s been a big fan of us for a while, and then once we decided to open up a round of investment, it was kind of a perfect match.” So, I think that’s what really drew him in. After he got that, I think his mind started to spin where he saw the possibilities of what could be created for it. “He loved the fact that we sent him a really cool custom design. ![]() So, I think that was one element that he loved,” Kittredge said. Kittredge believes that Turner and other athletes are drawn to his company for the opportunity to showcase their creativity in their style. Turner has reportedly been a big fan of the company since its launch and even has a small collection of sandals he has purchased from the company over the years. Kittredge and the company have also brought in several new investors, including Evan Turner, a small forward for the NBA’s Portland Trail Blazers. Kittredge’s boldness has paid off, however, as the footwear company recently signed retail deals with Neiman Marcus, LIDS, Fanatics and Urban Outfitters. When you combine that with the growing trend of slides as a whole, I think we’re able to really capitalize on what’s what’s happening in the world right now.”ĭuring 2017’s eighth season of “Shark Tank,” Kittredge ultimately turned down an investment from Robert Herjavec. “Our tagline is ‘stand in what you stand for.’ So I think people love to be able to stand for something, and for the first time we’ve kind of given them the opportunity to be able to do it with a really comfortable pair of slides. ![]() “We’re living in a time now that people love customization,” Kittredge said. READ MORE: 3 Ways to Hone Your Skills for Your Sports Business Career The company’s sandals have even been regularly seen on the feet of international superstars like LeBron James, DJ Khaled, Conor McGregor, Ellen DeGeneres, Diddy, Dwyane Wade, and Justin Bieber.įor reasons like this, Kittredge expects the company to keep growing at this pace. Several NBA players such as Kyrie Irving and Isaiah Thomas collaborated with the company and now have their own designs available for purchase on the site. The main selling point of iSlide, however, is that customers have the option to create a pair of custom sandals all their own using the creation tools on .Įach year since the founding of ISlide in 2013, the company has more than doubled its revenue. ISlide sells sandals decked out with designs licensed by the NBA, NCAA, Nickelodeon, esports organizations, and others. DJ Khaled is an artist that does his hometown of New Orleans - and his adopted hometown of Miami - proud.After 13 years in the athletic apparel industry that included a stint as the head of Reebok basketball, Justin Kittredge founded footwear company ISlide in 2013. 10 on the Billboard Hot 100, and even though it featured guest verses from Drake, Lil Wayne, and Rick Ross, the sales weren’t completely the result of those dudes. His highest-charting single, “I’m the One,” peaked at No. Given the number of super famous artists he’s collaborated with, the question is not where DJ Khaled is from, but rather where he’s going. When he arrived on the scene, he was known as the DJ for Terror Squad, and thanks to his connections with Fat Joe and that crew, he was able to land cameos from Beanie Sigel, Kanye West, Lil Wayne, Paul Wall, and tons of other big-name artists on his debut. ![]() The question of where DJ Khaled is from may soon be on a lot more people’s lips, as the Miami-based multi-talent is getting ready to drop his eighth studio effort, “I Changed a Lot.” The first single from the disc, “They Don’t Love You No More,” features Jay Z, Rick Ross, Meek Mill, and French Montana, so as always, DJ Khaled is taking advantage of his Rolodex of famous friends.
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